Become a Master of Facebook and Instagram Ads with The Meaningful Ads Club
Whether you want to grow your business or sell Facebook Ads as a service, learn everything there is to know with real world strategies and case studies.
The Meaningful Ads Club isn't just another Facebook Ads Course. It's a Facebook Ads Strategy Course! You'll learn the techniques and funnels I use in my own 6 figure ads agency!
Want to learn Facebook Ads but feel overwhelmed and unsure of where to start?
The Meaningful Ads Club is for Social Media Managers and Small Business Owners who are ready to level up their skills. This course is for you if:
Are you ready to start making money with Facebook Ads?
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You have the drive and vision to learn something new and make money doing something you love.
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You have an abundance mindset and know you need to invest in yourself in order to grow a successful business.
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You’re ready to scale your business to 6 figures and want to get there faster. You’re looking for smart processes and automations that can help you.
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You want to build a heart-centred, meaningful business. You have the curiosity and creativity to delve deeper into your learning and do things a little differently to your competitors.
Hey, I’m Natalie
Two years ago, I was where you are now. I felt burnt out and frustrated working my 9-5 marketing job. I was a one woman digital marketing team. I was overworked, underpaid, and under-appreciated.
I had a feeling there was a better path for me, but I had a lot of fear and suffered from imposter syndrome. Who was I to start my own business? Who would take a chance on me? How would I pay my mortgage?
It took me at least 6 months to find the courage to quit my job and fully believe in myself. I set up my own Social Media Agency and within weeks, I had my first client - The Australian Open!
It has taken determination, creativity and plenty of hustle, but I’ve built my business to be a sustainable 6 figure agency with a small team. I get to work with clients who motivate and inspire me (and turn away those who don’t!)
I know that if I can do it, you can too! But you need to invest in your learning, plus have the tools and processes to help you scale.
That’s where The Meaningful Ads Club comes in. I’m teaching you literally everything I know so you can find the same fulfillment and happiness I have by starting your own Facebook Ads Business.
Course curriculum
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01
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Welcome to The Meaningful Ads Club
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Mistakes people make with Facebook Ads
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Understanding the Algorithm
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02
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Introduction to Business Manager
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Pixels
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Events
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Leads
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Audiences
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Commerce Manager
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Ads Reporting
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03
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Introduction to Campaigns
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What is an Objective?
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The Learning Phase
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Awareness & Reach Objectives
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Traffic and App Installs Objectives
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Engagement & Video Views Objective
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Leads Objective
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Conversions, Catalogue Sales and Store Traffic Objectives
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Campaign Budget Optimisation
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Bidding Strategies
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04
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Setting an Audience
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Choosing Placements
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Dynamic Creative
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05
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How to Create an Ad
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06
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How to set your budget
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07
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Intro to Meaningful Ads
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Ideal Customer Avatars
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ICA Worksheet
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Empathetic Marketing
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What Makes an Ad Clickable?
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Facebook Ads Library
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08
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What is a Good CPC?
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ROAS vs. ROI
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How to work out the Break-even ROAS
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Using Google Analytics to check results
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Marketing Efficiency Ratio
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How to present results to clients
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09
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Intro to Testing & Scaling
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A/B Tests
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Example: How to run a Test Campaign
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How to Scale
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10
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Intro to Digital Marketing Strategy
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Facebook Funnels
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Digital Marketing Funnels
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Know Like Trust
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Example Strategy - Local Hospitality Business
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Example Strategy: eCommerce Business
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Example Strategy - Service Business
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11
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Live Training
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How to Price your Services
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12
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Leave a Review
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“I started The Meaningful Ads Course with Natalie at point where I was so lost, burnout and doubtful on my business and direction overall. Not only has this Ads Course been incredibly valuable in actually teaching me the basics and breaking down knowledge and I thought I knew, it's been a huge support in feeling like I've got purpose and potential again. Natalie is extremely down to earth and learning at my own pace has been fantastic to fit in around my own client work. I'd previously completed the Launch Your Agency course with Natalie and this was the perfect progression for anyone starting out. ”
“This course was just what I was looking for! I had such a difficult time locating an instructor who I felt like would answer my questions, have solid strategy ideas, and work from a place of wanting to make clients lives better. I would definitely recommend this course to any business owner or agency owner who wants to learn how to have successful Facebook and Instagram Ads.”
Have more questions? Read this.
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What is the format of this course?
This is a self-paced course that comprises of video lessons, worksheets and downloadables. Each lesson ranges from 5-15 minutes in length, with the final lesson being a re-recording of a live webinar, which is 30 minutes.
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How long will this take me?
This is a self-paced course. You are completely in control of your own learning. You could set aside a couple of days to complete the course in one go, or you could do a few hours a week, in which case, you could complete this course in 4-6 weeks.
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Will you be there to support me?
Yes. I’m available 24/7 via the exclusive Facebook Group. This is where you can get in-depth advice and help if you’re ever stuck and need support.
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When can I start?
You can start and finish whenever you’d like! The goal for this course is to be available whenever you feel called to start.
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What skills will I learn?
This course and content is designed to help you become an elite Facebook Ads Manager. You’ll learn all the basic technical skills to set up Facebook Ads Campaigns. Plus you’ll feel confident at testing and optimising your campaigns to get the best possible results for your clients. You’ll also be able to analyse data and report on your results. You’ll gain a deeper understanding of digital marketing and be able to offer advice and strategy to your clients. You’ll also learn creative strategies to allow you to craft irresistible ads!
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Can I really set up a 6 figure business?
That really comes down to whether you’re willing to put in the work. This course will teach you exactly how I set up my own successful business. You’ll get a step-by-step checklist to get set up. Plus you’ll get processes and templates that I use in my own business!
In a year’s time, you could have completely changed the course of your life. You could have a thriving business and be building some serious wealth for your future. A lot can change in the year but you have to put the work in. Whether that happens or not is completely up to you.
